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Whitianga (Mercury Bay) is the gateway to the one of the most beautiful regions in New Zealand

 "The Coromandel Peninsula". 

We host some of the best all year round fishing and at the forefront of Bait and Tackle supplies for the area is 

"The Stunned Mullet".

The Stunned Mullet is owned and operated by a committed Husband and Wife team who are dedicated to making your fishing experience a memorable one.

The Stunned Mullet is situated on Cook Drive opposite New World and next door to the Mercury Bay Club. We offer drive in drive out facilities with ample parking, especially designed for a boat and trailer. We are open early and close late seven days a week, for your convenience. Not only does the Stunned Mullet offer a wide selection of Bait and Tackle but also stocks 

Fresh Fish, Scallops, Live Crayfish, Frozen Seafood, Smoked fish 

(catch permitting)


Check out our Events page to see upcoming events and competitions in town


Would you like to view some of the local catches, head to our gallery to see some great fish caught by our locals and visitors


See what we carry in-store and then if you want to purchase a product you can make your way over to our on-line store.

If you need a product you can't find drop us an email on form below and we will endeavour to fulfil your order asap